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As a student of Your University majoring in Your Major, I am very interested in CSR (Corporate Social Responsibility) and corporate sustainability. Thus I choose the CSR and corporate sustainability as the topic of my learning set. We have learn from the course that CSR means the business should not only contribute to the development of economy, but also benefit the society through improving the life quality of employees social members . In other words, CSR means what the business should do to benefit the society. As for sustainability, it refers to the development that is not harmful to the future development. That is to say, sustainability means that the way of development can benefit the society in the long term. In order to learn about the topic better,I collect and research a large number of materials related to CSR and corporate sustainability.The existing studies related to the topic mainly includes two aspects covering the function of CSR and corporate sustainability, as well as the relationship between CSR and corporate sustainability. 数学代写 python代写 编程代写
First of all, it is widely accepted that CSR and corporate sustainability play important roles in the development of companies, and companies should pay more attention to the two concepts based on ethical principle and social benefits. According to Carroll (1979),society has the expectations of economy and ethic to business, and businesses are born with these responsibilities.In other words, Carroll (1979) supports that CSR and corporate sustainability act as an indivisible part of companies. Dahl (1972) also highlights the sociality of companies. In fact, he holds the opinion that the existing meaning of companies is to serve public and social purposes. It can be seen from his view that the success of company development depends on the contribution that the company makes to the society. Further studies by Ebner(2006) insists that paying more attention to CSR and corporate sustainability helps companies to show better performance in environmental management, value creation, and so on. That is to say, if companies concentrate on CSR and corporate sustainability, they will gain further development in general aspects. Amato, Henderson, and Florence believe that the development of the company depends on a series of complex factors besides customers. The quality of relationship with the government, the public, and even its employees affects the business significantly. They also hold the opinion that sustainable development and CSR activities can help the company to get better relationship with the government, the public, and its employees. They show the benefits of paying more attention to CSR and sustainability from a new perspective.
What’s more, the relation between CSR and corporate sustainability is complex. On the one hand, the relation it is widely accepted that corporate sustainability is seen as the ethical basic of CSR.美国论文代写 英国exam代考
According to the course, the term “sustainability” covers environmental issues, broader corporate social responsibility (CSR), social justice and the long-term continuity and economic survival of business. This description shows that sustainability means the company should take on more social responsibilities. In fact, the core ethic problems of sustainability includes ecological sustainability, economic sustainability,and the sustainability of social dimension (Ebner, 2006). Based on this view of point, in order to get the ethical purpose of sustainable development, companies should take more social responsibilities. Cavico (2013)also supports the view that sustainability acts as the ethical basic of CSR. He insists that morality and legality shape the economic benefits of companies, and business sustainability becomes one of the ethical principle that push companies to meet the needs of customers and the public based on not only economic benefits but also social responsibilities. The views of Cavico (2013) shows the relationship between ethic, sustainability, and social responsibilities vividly. On the other hand, because of the common parts of their meanings, a few materials support that CSR represents corporate sustainability. For example, Perrini (2005) believes that CSR means sustainability covering the social-friendly and sustainable development of business. In fact, Perrini’s view does not show significant distinguish between CSR and corporate sustainability. Baumgartner and Ebner (2005) hold the opinion that both sustainability and CSR require companies to pursue achievements related to social and environmental concerns. This view also show few differences in CSR and corporate sustainability.
Summary of the Feedback Key Points
The feed back from colleagues are divided in two four key points. Firstly, some colleagues think that some of the materials are different from what we have learn from the courses, so the further studies should be down to analysis the reasons and decide whether these materials should be applied in the final work. For example, the complex relationship between CSR and corporation sustainability is not shown in classes and textbooks. Secondly, other colleagues believe that the learning sets are meaningful and the studies show the relative knowledge vividly. They believe that both the function of the two concepts and the relationship between the two concepts are worth studying, and the leaning sets show good performance in studying them. Thirdly,it is also a point of view that more studies should be down to show the relationship that companies can accomplish sustainability development by taking on more social responsibilities. The relationship is shown in the course and textbooks, but the learning sets do not discuss about the relationship directly. Thus more studies should be down to show this relationship. Finally, most colleagues agree to the view that CSR and corporation sustainability act as an important part of companies and help the companies function well. The benefits are reflected on the long-term development of society, environment, the public, the employees, and the company itself.
Discussion of CSR and SB
The Context of CSR and SB
CSR and SB are seen as both sides of a coin, which are interdependent and indivisible.
As people are increasingly concerned about the living environment, enterprises will not only be subject to legal sanctions but also will destroy the corporate image due to ignoring the environmental pollution. SB depends not only on resources, technology, products and services but also on CSR. Under the pressure of ecological environmental protection, enterprises must take the initiative to take the necessary social responsibility. There is a strong correlation between them. Environmental responsibility accelerates the corporate sustainability, and many companies have reduced their environmental footprints ( Maynard, 2017, p. 132). For instance, some businesses prevent over-consumption effectively by responsible marketing campaigns (Jones & Comfort, 2009, p. 818).
Both the public support and the environmental concerns put forward the SB. On the one hand, the public tends to purchase products of business which can create value for both the society and the business. On the other hand, the environmental threats focus on urbanization, resource scarcity, and climate change. The push from the public and the urgency from the nature ask cooperate to develop sustainably. Aurora Tillon and his team (2015) express that supply chains impact the SB (p. 1).
The Theory of CSR and SB
The term “sustainability” covers environmental issues, broader CSR, social justice and the long-term continuity and economic survival of business (Marrewijk,2003, p. 95). It contains charitable responsibility, ethical responsibility, legal liability and economic responsibility. A SB model is a way to provide goods or services that provide economical benefits for the corporate, improve the natural environment, and provides social benefits for staff, customers, and the local residents.
CSR is that the business not only create profits and share the liability for shareholders and employees, but also bear the responsibility to consumers, residents and the environment (Marrewijk,2003, p. 95). CSR requires corporate to go beyond the profit as the sole goal of the traditional concept, emphasizes the importance of the environment, and the contribution of society in the production process. The implementation of CSR and the pursuit of enterprise economic development is consistent.
The Application and Management of CSR and SB in Marks and Spencer (M & S)
The application of CSR and SB in Marks and Spencer (M & S) fully demonstrates that the concept of sustainable development and corporate social responsibility can promote the long-term sustainable development of the company's economy.
Marks and Spencer (M & S) from 1884 is the largest retail industry in the UK. Plan A is about the ethnic and environmental plan of M & S to protect the planet since 2007 (M & S), and it has set a goal to be the most sustainable major retailer in the world by 2015 (Grayson, 2010, p. 1018). The company's development strategy and development results fully embody the concept of the CSR and SB.
Firstly, M & S attaches great importance to charity and moral responsibility. M & S's social image has taken a step forward by providing energy-saving appliances, and it not only fulfills the responsibility of charity but also increases sales. The stakeholders of economic responsibility mainly include shareholders and employees. When the business’s income is very good, the staff will get a good job security. Besides, in terms of ethical responsibility, M & S is committed to helping suppliers reduce costs, improve efficiency and comply with ethical standards. What’s more, the company also makes use of donations to donated food and cash to people in need. In the area of legal liability, M & S operates legally, does not exceed the legal boundaries to provide consumers with quality assurance of goods.
To become the most sustainable major retailer in the world, M & S face with some challenges when its most significant step is to create a sustainable supply chain (Johnson, 2004, P. 4). M & S has more than 35, 000 supply lines across the world (Marks and Spencer Group PLC, 2016), thus its challenges include collecting and analyzing data from all tiers of supply chain, developing comprehensive criterion, enhancing links between suppliers, giving balanced consideration to both collaboration and competition with industry peers (Tillon et al., 2015, p. 16).
What’s more, new social and environmental issues keeps upgrading, and relate to particular products all the time, which brings big changes meanwhile. M & S has noticed three aspects it should value in 2017, which are human rights, the approach to reporting, as well as a growing demand for local solutions to the issues people face (Marks and Spencer Group PLC, 2016, p.2 ).
Conclusion
The materials of the learning sets are related to two aspects covering the function of CSR and corporate sustainability, as well as the relationship between CSR and corporate sustainability.As for the functions of CSR and corporate sustainability, the existing materials support that the two concepts act as an important part of companies, acquire companies to contribute more to the society, help companies to gain further development in general aspects, and benefit the companies through improving public relationships. The relationship between the two concepts are mainly divided into two points of view. Some materials support that corporate sustainability is the ethical basic of CSR, and others insist that CSR represents corporate sustainability. The realization of survival and development of corporate depend on the realization of the value of its products and services (Ruiz-de-Mayab, 2017). The challenge of SBs asks enterprises to change from regarding sustainable development as something of compliance to a value generation (Zadek & Evans, 2006, p. 5). The case of M & S gives a good example to the application of CSR and SB with the indication that specific contents of CSR and SBs keeps change all the time. The modules presented provide clear conceptions of CSR and SB to me, and i am aware of the fact that when enterprises are bearing the responsibility, each citizen is supposed to take actions to maintain a sustainable life positively.
